Some cultural phenomena simply capture the essence of a Swedish summer. Gyllene Tider is one of them.
To celebrate the release of Sommartider, the new film about one of Sweden’s most iconic bands, we turned an ordinary bus stop in the heart of Stockholm into something far less ordinary: a karaoke stage.
Right in the middle of Stureplan, commuters and passers-by could step up to the mic and choose from a selection of well-known songs, including, of course, Gyllene Tider’s legendary Sommartider.
The idea was simple: take something familiar and turn it into an unexpected moment of participation. A place normally associated with waiting became a place to perform, play and share in the unmistakable feeling of a Swedish summer.
– Pia Norström, Senior Marketing Manager, Nordisk Film
