Sometimes, a brief arrives with just the essentials: an artist, a set of tour dates and a handful of photographs.
For a series of commissions from Live Nation and Luger, we turned those ingredients into original tour artwork for artists like Miriam Bryant, Pernilla Andersson and Raised Fist.
Each project evolves into a flexible visual system, designed to carry the tour from its first announcement through every new date, format and placement that follows.
We use the available photography as our starting point, combining art direction, typography, graphic design and image manipulation to create artwork that captures each artist’s identity and connects with their audience.
Tour artwork needs to work across a wide range of formats, from printed posters and vertical stories to square social posts and widescreen displays. We build flexibility into the design from the start, ensuring the creative idea remains strong and recognisable wherever it appears.
Alongside the finished assets, we deliver carefully structured and clearly organised working files. This gives our clients in the entertainment industry the flexibility to add new dates, create local versions and make updates as the tour evolves.
Depending on the project, we also create individual artwork for specific shows or adaptable templates for local promoters, ensuring every new version stays true to the overall visual identity.
