Rune Andréasson’s beloved superhero Bamse has been a children’s favorite for decades. Since 2013, we have partnered with Nordisk Film to bring Bamse from storybooks and magazines to the big screen.
With Bamse and the City of Thieves as the first movie, we helped Nordisk FIlm with idea generation and visual conceptualization. The movie turned out to be a success, and we have since worked with Bamse and the Witch’s Daughter (2016), Bamse and the Thunder Bell (2018), Bamse and the Volcano Island (2021) and Bamse and the World’s Smallest Adventure (2023).
By working with outdoor signs in new ways, we used this powerful advertising channel to reach and engage the audience in physical public spaces.
In Bamse and the World’s Smallest Adventure, Bamse’s friends need a magnifying glass to find Bamse and Nalle-Maja. Like in the movie, an aid was required to see our tiny poster, creating an interactive connection between the movie adventure and our world.
– Cecilia Claesson, Sales Director at JCDecaux
