Biopasset
Client
Biopasset
What we did
Brand guidelines and strategy, visuals, motion graphics, tonality, web design and development, social media, film production, campaigns, advertising and print
Market
Sweden
Turning cinema into a social event
Biopasset is the fastest-growing cinema club in Sweden, and we have shaped the communication from the start. Together, we have crafted a narrative that has made Biopasset a success story.
Our communication strategy for Biopasset centered on the notion that a trip to the movies can encourage frequent get-togethers with family and friends. This is manifested in everything from brand identity and digital platforms to launch campaigns and outdoor advertising.
Launch Campaign
We crafted a signature melody and produced advertising spots for out-of-home (OOH) advertising, radio and online.
CTR — A measure of digital efficiency
Click-through rate, or CTR, describes the percentage of people who saw an ad and decided to click it. The average Facebook ad has a click-through rate of 1%. Since we started working with Biopasset, they have significantly increased their score, so far peaking at 8.2%.
