Biopasset is the fastest-growing cinema club in Sweden, and we have shaped the communication from the start. Together, we have crafted a narrative that has made Biopasset a success story.
Our communication strategy for Biopasset centered on the notion that a trip to the movies can encourage frequent get-togethers with family and friends. This is manifested in everything from brand identity and digital platforms to launch campaigns and outdoor advertising.
We crafted a signature melody and produced advertising spots for out-of-home (OOH) advertising, radio and online.
Click-through rate, or CTR, describes the percentage of people who saw an ad and decided to click it. The average Facebook ad has a click-through rate of 1%. Since we started working with Biopasset, they have significantly increased their score, so far peaking at 8.2%.
