Dacia
Client
Dacia
What we did
Customer journey mapping, seasonal campaigns, after-sales strategy, POS advertising and social media
Market
Nordics
From unknown to cult classic
Through strategic and efficient use of technology, Dacia has introduced cars at prices that were previously considered unattainable. This has made Dacia one of the fastest-growing car brands of the decade, and we’ve had the privilege to work with their brand since the beginning.
We partnered with Dacia back in 2010 when the brand was virtually unknown to the Nordic market. Centering the idea of a functional and affordable yet stylish car, we’ve helped Dacia with everything from customer relationship management, loyalty programs and campaigns to in-store material, social media and events.
A CRM strategy for the whole customer journey
From initial expressions of interest to service needs decades after purchase, we have worked with all communication activities in the customer journey. Through a carefully crafted CRM strategy, we’ve helped Dacia build long-term bonds with their customers.
