Regnbågsfonden
Client
Regnbågsfonden
What we did
Brand identity, creative concepts and campaigns
Market
Sweden
Reflecting power and urgency.
Regnbågsfonden are passionate champions of universal human rights and democratic freedoms for LGBTQ+ individuals worldwide. Yet when they first came to us, their dedication, history, and influence weren’t fully reflected in their brand—they needed a way to capture relevance infused with passion, boldness, and a touch of rebellion.
We shaped, formulated, and created a graphic identity and toolbox that reflected their energy and made people take notice. Since then, we’ve developed multiple campaigns and concepts to raise funds and build awareness.
Building Visibility and Impact for Regnbågsfonden
Using a wide range of media to reach the right audiences and maximize impact, we have served as a digital partner and produced content for educational initiatives addressing the challenges young LGBTQ+ people face in schools—one of many projects developed in close collaboration with Regnbågsfonden.
EFD x Rainbow Foundation – Playing With Heart
Football is more than a game. It’s the feeling on the stands, in the locker room, and on the gravel pitch behind the school. It’s where we laugh, struggle, and grow together. But the words we use can decide whether someone feels welcome—or walks away. When hate takes space, the game stops.
Research shows that 51% of young LGBTQI people avoid gyms and sports facilities due to fear of exclusion, and many drop out of sports for the same reasons. This reduces representation in athletics and increases risks of mental ill-health and loneliness.
Through this campaign and an accompanying education initiative for clubs and coaches, we’re helping build a football culture where everyone feels included—on the pitch, in the locker room, and in the stands. Because when everyone gets to play, the joy and the game grow. And when we play with heart, we all win.
