For Super Charlie, the challenge was to turn a beloved character into a theatrical event for the whole family. We created a visual identity and campaign platform that could work across every touchpoint – from key artwork and outdoor to social, interactive digital and the premiere itself.
From first impression to premiere night, every touchpoint helped build the same world.
An interactive digital ad invited audiences into the world of Super Charlie, letting them discover the film’s characters one click at a time.
At the premiere, guests could take a photo on their phone and instantly print a physical copy in the foyer turning a digital moment into a tangible keepsake.
The campaign did more than promote the film, it extended the world of Super Charlie beyond the screen, giving audiences more ways to discover, engage with and remember it.
Because a strong launch is not just about being seen. It is about giving people more reasons to step into the story.
