VinFast
Client
VinFast Auto EU
What we did
Campaigns, social media management, brand awareness, content production
Market
Europe
From Vietnam to Europe: Leading VinFast’s Marketing Journey
We lead VinFast’s marketing presence across Europe, positioning the brand as a strong and relevant competitor in the rapidly growing EV landscape. Our partnership focuses on developing a human-centric communication strategy built on insight, creativity, and cultural relevance.
Our work spans social media, brand strategy, brand awareness campaigns, paid advertising, dealer and partnership marketing, and much more. Through strategic storytelling and creative direction, we translate VinFast’s global vision into communication that resonates locally and strengthens brand relevance in key markets.
Beyond personal mobility
Since taking on this partnership, we have shifted the brand’s social strategy toward a more emotionally engaging and future-driven narrative — showcasing innovation while connecting with people’s everyday lives. We manage an always-on communication framework supported by bold initiatives that guide the brand forward.
VinFast has also entrusted us with introducing their electric buses to Europe — a growing category with significant social and environmental impact. And this is just the beginning. With new markets, models, and mobility solutions on the horizon, we continue to help VinFast break new ground and accelerate the future of transportation in Europe.
Driving Brand Awareness Across Europe
In autumn 2025, VinFast launched a pan-European brand awareness campaign celebrating the power of meaningful mobility. The VinFast Tour followed five couples on authentic EV journeys from Potsdam to Provence — each route beginning and ending at a new VinFast dealership, with stops at iconic locations and Vietnamese culinary hotspots. Along the way, the VF 6 and VF 8 took center stage, spotlighting sustainability, cultural heritage, and the shared experience of moving forward together.
